Latest posts
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What Is a Faith-Based Business? It Is in the Decisions, Not the Logo
A faith-based business is defined by the decisions nobody sees, not a cross on the logo. Two founders on the ethical baseline, the boundaries and the five-minute check that make it real.
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Serve first, sell second, and mean it
A sales trainer and a business coach, asked separately, gave the same answer: detach from the outcome and the sale follows. Here is what that looks like in practice.
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What Three AI Search Founders Said That Actually Matters for a One-Location Business
Most AI and search coverage is written for companies with a marketing department. Here is the short list that changes something for an owner with one address, one phone, and no agency.
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Cite Your Sources: Honesty As An AI Strategy
Drew Dorenfest’s citation advice and Bruce Ashford’s warning about machine-written copy point the same direction: say true things and name where they came from.
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The Business You Steward Versus The One You Serve
Gil Vaisman wants to be useless in his own business. Ameera Virani calls life design a responsibility. Both are describing stewardship.
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Marketing Through Conversations, Not Ads
Kate Hendrickson markets by sitting down with people. For faith-driven founders that is not a tactic – it is the whole point.
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Cash Flow Stewardship For Christian Founders
Meaghan Wall says commingling funds makes you indefensible. Stewardship starts with separated accounts and a cash flow you can actually see.
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Leave The Water Brighter Than You Found It
Jim Hauck’s father gave him a rule he still runs his businesses by: leave the water a brighter place than you came in, or do not do it.
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Do Good Without Waiting For A 501c3
Bruce Ashford: you do not have to be a nonprofit to do good in the world. How a for-profit Christian business builds mission into the model.
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Faith Roar: Scott Curry On The Worst Year
Scott Curry came through the hardest year of his life and says faith gave him the perseverance. On letting faith roar through action, not talk.