Most testimonies you hear at a business breakfast are told from the far side of the valley, once everything has resolved and the storyteller knows how it ends. Scott Curry’s is different. When he sat down with host Zaneta Chuniq Inpower on the Unscripted Small Business Podcast, he was weeks out from burying his mother, in the middle of what he called the most difficult year of his entire life, and starting a brand-new company anyway. The company is called Faith Roar. The name is the thesis.
🎧 Listen to the full conversation on Castos.
The Hardest Year Of His Life
Scott describes himself plainly: “a serial entrepreneur with mostly failed businesses for the past 15 years.” Only in the last five did anything stick. When COVID shut down the live-event motivational speaking that had been his side income, he still had a six-figure day job and no idea what came next. His first attempt at YouTube — motivational content — got roughly a hundred views a video and went nowhere.
What finally worked was narrower and more honest: an investing channel built on his actual résumé from Merrill Lynch and Morgan Stanley. A thousand subscribers in a week. Monetized in three. Month one earned nothing, month two $5,000, month three $8,000, month four $12,000 — more than the job. He is emphatic that this was not luck. For three straight months he worked ten hours at the job, five to eight more on the channel, and slept three to four hours a night.
Even after that, the ground moved again. His income came mostly from one-time affiliate links, and, as he puts it, “people can only sign up for so many brokerages.” The money started falling. He plateaued around seven or eight thousand a month for a full year before pivoting to twenty-dollar monthly memberships and climbing to roughly $25,000 a month.
But the year he calls the hardest was not a business year. It was the year his mother got sick and died. That is worth saying carefully, because we love a story where the ledger and the soul suffer in the same season and resolve together. Scott’s did not. The business was working. He was the one breaking.
Without God I Do Not Think I Would Be Here
Asked at the close what he was reading, Scott named his own trading journal and then the Bible — the Psalms, the Proverbs, the Gospels. And then he said this:
“And without God, I don’t think I’d be here today. He is the one person that has given me the strength, the hope, and the perseverance to carry on through the most difficult year of my entire life.”
— Scott Curry
Notice what he credits God with. Not a funding round, not an algorithm change, not a rescue. Strength, hope and perseverance — three things that are only ever useful to somebody who still has to get up and do the work. That is a distinctly unglamorous doctrine of providence, and it is the one most working believers actually live in. He closed by encouraging everyone listening, “Christian or not,” to go read it for themselves.
Letting Faith Roar Through Action
Faith Roar, at faithroar.com, is Scott’s new venture — an extension of the investing education he had been doing as We Profit Day and Night, pointed at a bigger goal: helping a million people become financially free. He explains the name directly. It is “all about having the faith that financial freedom is possible for you, and then letting that faith roar through action and making it happen.”
That phrase deserves a moment, because it inverts the usual order. We tend to treat faith as the thing you fall back on when action fails. Scott treats it as the thing that has to become action or it stays silent. His own trading journal makes the same argument in physical form: 230 pages, of which only 30 carry information and 200 are blank space for doing something. “Your success in life isn’t going to come from reading books,” he said. “It’s going to come from taking action and going out there and making it happen.”
It is a useful corrective for anyone who has spent a season reading about the business they mean to start. If you want a structured place to convert some of that reading into motion, our free training and resource hub is built for exactly that handoff.
Nobody On A Deathbed Regretted Not Working More
Here is the part of the interview that reorganised Scott’s priorities, and possibly yours.
Because his online business produced residual income, he could be at the hospital every one of the last three weeks of his mother’s life. His brother and sister, both holding full-time jobs, could not. He calls that access “the biggest blessing I could have ever asked for.”
On the day she died, his father told him something the family had never heard. His mother had one regret: that when Scott and his sister were infants she had kept working and put them in daycare, building toward a retirement that would let her raise them — and only managed to stay home years later, with the youngest. She had said it to her husband once, and he had held it until the day she was gone.
“And you know, I’ve met a lot of people on their deathbeds. I’ve never met anybody who said they regretted not working more. I’ve met a lot of people who regretted not spending more time with their family.”
— Scott Curry
That is the engine of Faith Roar: financial freedom so that nobody has to choose between staying home with their family and going to work. It also lands squarely on a question we keep circling here — whether you are a steward of a business or a prisoner of one. A business that cannot release you for three weeks at a hospital bedside has answered that question already.
Practical Steps When You Are In The Valley
Scott is not a mystic about hard seasons. Several things he described amount to a workable practice.
Fail small, and fail quickly. He borrows Jeff Bezos’s framing: if you are a hundred failures away from success, get those hundred out of the way fast. Fifteen years of failed ventures taught him to treat a setback as a scheduled cost rather than a verdict.
Expect the first stretch to produce nothing. His analogy is the gym. Your first ten YouTube videos get no views at all — the platform needs them before it will promote you — exactly as your first weeks of training produce soreness and no visible change. “A lot of people aren’t willing to get through the suck. They quit.” His encouragement is that difficulty is a moat: the harder a thing is, the less competition waits on the other side.
Let the work be for people, not for the number. Scott’s mindset shift was discovering it is far easier to give a little value to ten thousand people than enormous value to one. “What’s easier, getting $10,000 from one person or getting $1 from 10,000 people?” The money followed the service, not the other way round.
Read something older than your problem. When he needed inspiration and hope, he did not reach for a business book. He reached for Psalms.
Then start. His last words in the episode were an instruction: “The only thing that is stopping you from achieving the life you’ve always wanted is action. So just get started.”
If you are in the middle of a year you would not have chosen, that is not a small thing to hear from a man who was still in his. More conversations like this one are collected on our entrepreneur blog.